Choosing your perfect car can either be a painstakingly long process involving personally checking each of the cars out, comparing product features and in turn exhausting and confusing yourself, or be made easy using VR. Companies like Ford, Tata, Audi etc. are researching on understanding how consumers experience their cars. With the help of VR technology, one can actually experience sitting in the car and inspect it's features. The customer can check out what the interior of the car looks like, experience the difference between the various versions of the car, get more understanding of its features and overall actually get a test drive without really leaving home.
Eg. Volvo made an app to support the launch of their XC90 SUV. The app took the consumer through a virtual country drive. It enabled the consumer to virtually test drive the car, experience its interiors and test its driving performance.